Shangri-La Spa
Shangri-La Spa
The original meaning of “Shangri-La” is a mystical, harmonious valley, gently guided from a lamasery, enclosed in the western end of the Kunlun Mountains. In turn, this Long Island spa desired a logo that epitomized the feel of an earthly paradise. Utilizing a custom typeface, I intertwined the “S” and the “L” offering the soft touch of a sensual massage.
Craftsmanship: Art Direction, Concept, Design, Identity, Illustration
Established: 2009
Links: View Website
